Recently, we found ourselves in the situation many of our clients face: our website no longer represented us, we were disinclined to engage with it or promote it, and we needed a change.
We had heard this story all too often from clients, so we appreciate how easy it is to get into this situation. It meant that our wider team wasn’t engaged in our digital marketing, and directing new contacts to our website felt like an inauthentic way to introduce ourselves.
Despite this being our bread and butter, it still felt like a daunting task! However, we were keen to get stuck in and relished the opportunity to put ourselves in our clients’ shoes.
We used this project as a learning opportunity – a playground for new ideas where we could take more risks and try new approaches.
We decided to experiment with new technologies, such as:
- WordPress Gutenberg editor for powerful live editing and visual drag-and-drop CMS
- Turbo for lightning fast load times and page transitions
- Tailwind CSS for more modular and flexible website blocks
We took advantage of the lack of a formal deadline for the project in order to apply those all-important finishing touches and nice-to-haves, which we have spun off into a reusable code library for us to use on future client projects.
This includes custom formatting options, standardised page builder blocks or conveniences like automatic new tab or download icons on links.
We feel privileged to have been able to experience our services from the perspective of a client, and it gave us many ideas around how we can take our learnings above and use them to improve our clients’ experience.
We have already incorporated many of the technical improvements into our standard process for use with future client projects and we continue to explore ideas for how we manage and deliver projects to build upon our learnings and improve the client experience – watch this space!