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50% increase in conversion rate through A/B testing

19th March 2019

When we bring on a new client, we work with them to think about the business goals they want to achieve and how their website can help to achieve them. We then provide ongoing support and personalised strategies to help their business grow. Measuring our progress and results is very important to us – and it’s always great to work with a client and be able to visibly see how much value they’re getting from what we’re doing. One of the services we offer our clients is A/B testing. This is where we make a copy of a webpage and change it slightly in some way to create a second version (version B). This could be a heading, image or text colour etc. The reason behind this is to see which of these pages users are more drawn to. It could be that with version B users are more likely to click a link or less likely to drop off the site than version A. We recently worked on an A/B test that resulted in a 50% increase in conversion rate. This is just one of the ways in which we help our clients achieve their goals. And we don’t just stop here, we’re always looking for more ways we can achieve more. If you’d like to see what we can do for you to help you achieve your business goals, you can view our services or call us for a chat!

March 19, 2019
By Emily Triplett