The Manchester Digital website enables members to post content including articles, job vacancies and event listings. This content is then visible publicly and acts as a valuable marketing platform for members.
Since the MD website is just one of many channels that each member posts content to, reducing the amount of effort required for members to contribute content is crucial in driving engagement.
We discussed the challenge with MD and explored potential integrations to create automations between the software members are already using, and the MD website.
A custom solution
MD needed a solution that would create automation and convenience for members, but require less initial investment so they could prove a demand for this before investing more.
We decided to develop a custom API to support posting jobs to the website.
An API is simply a way for two technology platforms to share data. We created an API that enables members to automatically push jobs from their existing software to the website, regardless of the software they use.
The API functionality has been well received and we are looking to build on this in future by enabling more integrations in other areas of the site, e.g. automatically posting events from Eventbrite or articles from WordPress.