What is accessibility?

Making a website accessible means making sure it can be used by as wide a range of people as possible, including those with impaired vision, cognitive disabilities or impaired hearing, for example.

Legislation already exists for public sector bodies requiring their websites to be accessible (reference: Gov.uk).

The Equality Act (2010) also requires private organisations “take positive steps to ensure disabled people can access services.” It is anticipated this will become a stricter law in the future alongside public sector bodies.

Making your website accessible makes business sense too as it opens your services and content up to a wider audience.

1 in 4

People in the UK are disabled in some way. Source

97.4%

Of website homepages had accessibility issues in 2021. Source

£274bn

Annual spending power of UK disabled people. Source

What can you do?

The Web Content Accessibility Guidelines (WCAG) are the de facto standard way to measure website accessibility (used by UK and international law).

The full guidelines are lengthy, but in summary they require things like allowing users to:

Increase the size of text
Increase contrast
Disable motion of on-page animations

Meet the guidelines and your website will be deemed accessible in the eyes of UK law.

We have 3 options for introducing more accessibility into your website.

Option 1:
Customisation

The first option is to allow users to customise your website by increasing text size or visual contrast.

This option places a simple, unobtrusive accessibility widget on your website.

Allow users to control key accessibility features like text size, cursor size and contrast.
We install and customise with your brand colours
Non-intrusive accessibility widget

Click on an image below to zoom in.

Option 2:
Compliance

The next option is to not only allow users to customise the website to their liking, but to also automatically find and fix 90%+ of accessibility issues on your website using AI.

AI-powered automatic accessibility fixes to improve your accessibility compliance
For example, automatically fill in missing alt tags for images
More control over how the widget displays on your website, including widgetless style so it looks like a normal link
More comprehensive customisations for users including screen reader (text-to-speech) and smart contrast
Full website accessibility report and compliance documents